EWG's Skin Deep database gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. We launched Skin Deep in 2004 to create online safety profiles for cosmetics and personal care products. Our aim is to fill in where industry and government leave off. Companies are allowed to use almost any ingredient they wish. The U.S. government doesn't review the safety of products before they're sold. Our staff scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases. Now in its eighth year, EWG's Skin Deep database provides you with easy-to-navigate safety ratings for a wide range of products and ingredients on the market. At about one million page views per month, EWG's Skin Deep is the world's largest personal care product safety guide.